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"Viral Video" is the signature phenomenon of internet media. Something akin to pop songs, these videos with irresistible hooks have saturated video culture online and have now evolved into a multitude of sophisticated forms. Whether rooted in comedy, spectacle, schadenfreude, cuteness, politics, performance, or deep meaning, the idea of viral videos, and the huge audiences they generate, have forever changed the values and potential impact of video online. Featuring: Jonah Peretti, Buzzfeed Kevin Allocca, YouTube Brad Kim, Know Your Meme Dan Gurewitch, College Humor Mark Douglas and Todd Womack, Key of Awesome Michael Learmonth, Advertising Age Casey Neistat Music: Mindthings: http://www.mindthings.net/ Minus Baby: http://minusbaby.com/ Binar Pilot: http://binaerpilot.no/ Dexter Britain: http://freemusicarchive.org/music/Dexter_Britain/ Nic Bommarito: http://freemusicarchive.org/music/Nic_Bommarito/ More Off Book: Our last video on The Art of Logo Design: http://youtu.be/x3jTSB2ez-g A meditation on slow-motion, time-lapse, photo micrography, and astrophotography: http://youtu.be/nWX4O7K5pyA A sweet piece on The Evolution of 8-Bit Art: http://youtu.be/xYL1DsY8GMI Our short documentary on The Culture of Reddit: http://youtu.be/fXGs_7Yted8 We took a look at the amazing world of LEGO art: http://youtu.be/2H4C5xZG_WU Follow Off Book: Twitter: @pbsoffbook Tumblr: http://pbsarts.tumblr.com/ Produced by Kornhaber Brown: http://www.kornhaberbrown.com