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jonathan ive

jonathan ive

Without Steve Jobs, Has Apple Lost its Mojo?

4y ago


"To create something that's genuinely new, you have to start again. And I think with great intent, you disconnect from the past." Those were the words of Jonathan Ive, Apple's senior vice-president of industrial design, as he introduced the new MacBook Pro in a promotional video at the Apple Worldwide Developers Conference (WWDC) on Monday. But is the current Apple just playing it safe with incremental updates in software and hardware? And is Apple really willing to take big risks now that Steve Jobs is no longer at the helm?