the human heart

Verder: We put our heart into pumps

10mo ago

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To promote the core values of the Liquids division of Verder (Vleuten, the Netherlands) a new campaign including a promotional video is created. The core idea of the campaign is to visualize the metaphor of our product, industrial pumps, and the human heart. A well-functioning heart helps you perform. In life, the human body, but also in business. The heart also stands for passion and thus well connected with our slogan 'Passion for Pumps'. Because of his striking appearance the new created anchor image is unique and creates an important visual element in the campaign. It communicates our organizations transparency, dynamics, power, and strong health.

the human heart

Verder: We put our heart into pumps

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