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Do you want to increase the reach of your nonprofit? Learn how by using a powerful tool - social media. Pepperdine University's Seaver College Business Administration Division hosted social media expert, Kelly O'Rear ('07) in February 2012. Ms. O'Rear discussed how to increase engagement in a cost-effective way for nonprofit organizations. To check out the full version of this video, visit http://itunes.apple.com/itunes-u/waves-of-service/id487866357. About Waves of Service: The Waves of Service movement celebrates, supports, and connects Pepperdine alumni committed to volunteerism and careers of service. The vision of Waves of Service is to become the most active alumni service movement in the world. For more information, visit http://www.pepperdine.edu/wavesofservice or http://www.facebook.com/wavesofservice.