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Using Brain Science To Improve Online Video Clicks

2y ago
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Sophie Lebrecht, a postdoctoral fellow at Carnegie Mellon University, is on NightTalk discussing her research that shows that the brain's visual perception system automatically and unconsciously guides decision-making through valence perception. With the support of the National Science Foundation (NSF) Innovation Corps (I-Corps), Lebrecht has founded the start-up neonlabs to apply the research's scientific application to the online video market. For more information, visit http://www.cmu.edu/news/stories/archives/2012/may/may23_brainresearch.html