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The concept for the UEFA EURO 2012 opening ceremony has been developed by Marco Balich,President of Filmmaster Events. Marco Balich has amongst other created the opening and closing ceremonies of the Turin Olympics in 2006 and is also known in Ukraine, having produced the opening ceremony of the Donbass Arena in Donetsk in 2009 and the 75th Annuversary of FC Shakhtar. The 12-minute show will combine heritage and innovation, to bring sport and culture together and mark the start of a historical event, the first UEFA European Football Championship to be staged in central and east Europe. It will also promote the participating nations together with key UEFA EURO values: unity, rivalry and passion. http://www.filmmaster.com