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In this talk Sasha looks at how we design the minds of our students and what lessons we might learn from the world of start up companies. Sasha Pasulka is the Vice President of Marketing at Salad Labs, a social games company based in Seattle. She began her career as a software engineer, building mission systems software for the F-35 Joint Strike Fighter. She left to start a celebrity gossip blog, which grew into an international media company with over 13M monthly readers. She exited that business in 2010 and decided to try the other side of publishing, managing digital strategy for Duran Duran, Incubus, Linkin Park and other rock-star creative brands at the Red Magnet Media agency in San Francisco. Now at Salad Labs, she's focused on improving the way people acquire information. She's also a Startup Weekend global facilitator, encouraging budding entrepreneurs all over the world to kick-start their ideas. Sasha has a B.S. in computer science from Arizona State University (go Sun Devils!) and an MBA from UCLA Anderson. She's been published in the Washington Post, The New York Observer, The Guardian, Gawker and Jezebel, and has appeared on CNN and the CBC. You can follow her on Twitter @sashrocks. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)