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Social Media ROI: Conversions vs. Branding and the Currency of Likes, Followers, +1s and Joins
12mo agoDescription
Recorded live at the Search Insider Summit on April 25, 2012. http://www.mediapost.com/searchinsidersummit/2012/4/ Moderator: Niel Robertson , CEO, Trada Twice a year, the best minds in the search marketing industry get together to share cutting edge information and experience on search marketing in a think-tank environment, exploring new technology, strategies and tactics for effective campaigns, challenging what's working (and what's not), and taking an in-depth look at where the channel is going. (And that's just during the mornings!) Afternoons and evenings are filled with adventurous networking activities, fabulous dining experiences and cocktail parties with top marketing and agency executives.
