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state bank

state bank

Social Media Marketing & FIs: Effective Tools and Budgeting

1y ago
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Description

There's no denying that financial institutions today have a huge marketing advantage over their predecessors with an ever-increasing array of tools through which to engage customers and prospects in a social environment. Be it brand promotion through online advertising, posting employment opportunities on LinkedIn or using online forums or sites like Pinterest to drive product promotion. But with new tools comes new metrics and new costs. FIs will have to make some hard decisions about measuring campaign effectiveness and allocating budgets; our panel offers their insights. Panel members include, Ron Shevlin, Senior Analyst from the Aite Group, Jeanine Larson, Web Content Coordinator for State Bank & Trust and Carol Barkley, SVP and Market Team Manager for Elavon Financial Institution Solutions.