title sequence

Description

Every Fairytale Has a Happy Ending... or Great Titles: Roth Films and Universal Pictures bring a favorite tale to the big screen with bold choices and a twist. "Snow White and the Huntsman" (SWATH) directed by Rupert Sanders shows a new side of good and evil and everything in between. Film titles design and VFX by The Mill L.A. In SWATH the main title sequence lives at the end of the movie instead of the beginning, a strong creative choice by Sanders. The camera holds a 'magnifying glass' to the details of the characters and Coleen Atwood's costumes, so integral to the look of the film. The story comes to life in a new and captivating way punctuated by music from Florence + The Machine. "The 'Snow White and the Huntsman' titles are a real statement of intent for Design at The Mill," shares The Mill L.A. Executive Producer Stephen Venning. "While The Mill is known for high-end VFX, this is a true first for the team in designing, directing and creating a major movie title sequence from start to finish. This is an exciting new direction for our company." A custom font named Ravenna(after the Evil Queen) designed by The Mill, encapsulates a classic feel while boasting a contemporary and sharp look to match the multifaceted character and her intriguing steadfast ways. Abstract imagery combines with a hyper-real action sequence as viewers find themselves deep inside the epic battle between good and evil.