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economy

Rules of Engagement in the Attention Economy

1y ago

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In the sea of information, flowing from the ocean of the information age, how do you get your target audience to engage with your content in an economy where attention is scarce? In the new economy, we now call the Attention Economy, where time is the currency, how do you get your audience, prospects, and customers to pay attention to your message? In this video, Douglas Idugboe, Founder of Semio.com, highlights three critical rules of engagement you must adhere to in the Attention Economy.