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that time

that time

Qantas' new campaign: The tale of two letters.

4y ago


We've been flying with the "Spirit of Australia" on our planes for over 20 years. In that time we've changed -- and we know that Australians have been changing too. They are getting out there and seeing more, doing more and expecting more. As Australia's airline, we're working hard to meet those expectations. Everything we do is focused on the people who fly with us. So we're putting a reminder on the side of two of our planes and changing 'Spirit of Australia' to 'Spirit of Australians'. These two extra letters symbolise a continued commitment to what matters most, you. While you might fly for many different reasons, we fly for one. You're the reason we fly. To find out more go to