crowd sourcing

Perspectives on gamification

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For the supporting article and to add your comments please visit http://www.pharmaphorum.com/2012/06/15/perspectives-gamification-alex-butler-john-pugh/ John Pugh shares his thoughts on the impact of gamification in healthcare and the potential of Boehringer Ingelheim's upcoming pharma game, Syrum, in his conversation here with Alex Butler. 01:16 -- How John first became interested in games 03:52 -- How John wants to integrate human behaviour and motivation into the digital work that he does. 07:55 -- John's thoughts on gaming as a pseudotechnology 14:30 -- Stakeholder's that can benefit from gaming / crowd sourcing benefits 18:34 -- Understanding people through gaming

crowd sourcing

Perspectives on gamification

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