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Staff Picks

Staff Picks

"The Perfectionist" - Behind The Story

3y ago


In collaboration with Coca-Cola for Father's Day 2012, we wanted to share a deeper look into the motivation behind our latest film "The Perfectionist." This "Behind The Story" perspective serves as a reflection of photographer/filmmaker Joey L's early success thanks to his father's inspiration. Take a quick look into the lives of two generations of perfectionists. This Father’s Day, share how your dad has inspired your life. #DadTaughtMe -- For more information about this film, please check out Joey L's initial blog post below: Creative Collective/ Production Company: Variable Original Score: Mike McFadden - "Get It Together" Motion Graphics: Maha Mohtaseb Take a look at Joey and George's work: --