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In collaboration with Coca-Cola for Father's Day 2012, we wanted to share a deeper look into the motivation behind our latest film "The Perfectionist." https://vimeo.com/41332658. This "Behind The Story" perspective serves as a reflection of photographer/filmmaker Joey L's early success thanks to his father's inspiration. Take a quick look into the lives of two generations of perfectionists. This Father’s Day, share how your dad has inspired your life. #DadTaughtMe -- For more information about this film, please check out Joey L's initial blog post below: http://www.joeyl.com/2012/05/coca-cola-the-perfectionist/ Creative Collective/ Production Company: Variable www.WeAreVariable.com Original Score: Mike McFadden - "Get It Together" www.MikeMcFaddenMusic.com Motion Graphics: Maha Mohtaseb www.MahaMohtaseb.com Take a look at Joey and George's work: www.JoeyL.com www.GeorgesCustomPaint.com -- WeAreVariable.com twitter.com/WeAreVariable hello@WeAreVariable.com