zero-gravity

zero-gravity

Nike Flyknit technology film

9mo ago
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Description

30-second video piece introducing Nike’s single-thread “Flyknit” footwear technology. Using the metaphor of a robotic hummingbird to communicate the light-weight, breathable construction as well as the sophistication of the manufacturing technique, our little hero knits together a prototype of the Nike Flyknit Racer within an ethereal, zero-gravity environment. Darrin Crescenzi, art direction and concept Heather Amuny-Dey, creative director The Mill UK, character design and animation