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american airlines

american airlines

New York turns subway trains into billboards

11mo ago
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If you go back thirty years in New York, you wouldn't see advertisements on the roofs of taxicabs, on top of lampposts, on telephone booths. Today, it seems like every space is used to sell something, even if many people don't notice. New York's Metropolitan Transportation Authority is selling advertising in entirely new ways -- such as turning entire subway trains into billboards. The always over-budget Authority will see 100 million new dollars of revenue this year turning trains into ads for Target stores and American Airlines.