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debit card

debit card

Moving Away from Cash in Portugal (Passa Cartao)

2y ago


An old man, in a tiny rural village in Portugal, uses his debit card rather than cash, in his daily shopping routine to buy something as tiny as little bit of parsley, or as big as a sheep. He goes to the local grocery shop and the gas station, but he also uses his debit card for shopping on the Internet. He comes from a traditional world, but he understands change and adapts to it. He is the ultimate advocate of safe, simple and smart payments. He is the main character of a video which works as the central piece of a social and consumer campaign. The main objective of the campaign is to raise awareness of the benefits of electronic payments and the movement "away from cash." Note: Video in Portuguese