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Making of The Golden Phoenix

2y ago
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PRESS RELEASE -- SATURDAY 11TH AUGUST 2012 ANNOUNCEMENT BLOOMSBURYS UAE, AUGUST 2012 For Immediate Release FOOD FOR A CAUSE BLOOMSBURYS TO DONATE PROCEEDS FOR EVERY GOLDEN PHOENIX SOLD TO THE WORLD FOOD PROGAMME DUBAI, UAE: - Bloomsburys announces partnership tie up with the World Food Programme (WFP) for the donation of proceeds of "The Golden Phoenix" known to be the world's most expensive cupcake. 50% of the proceeds from the sale of "The Golden Phoenix" will go directly to the World Food Programme to support children during times of humanitarian crises and other causes. Ashraf Hamouda, WFP Head of Partnerships and Business Development, Middle east, North Africa, Eastern Europe and Central Asia: "We are immensely grateful to Bloomsbury for their formidable generosity. This unique partnership provides evidence that behind the biggest talents and business ideas, you often find the bigger hearts. As I would like to put it, a golden heart behind every Golden Phoenix: at least 1,850 underprivileged children will be fed for every precious Golden Phoenix purchased from Bloomsburys at The Dubai Mall." The Golden Phoenix was unveiled 6 weeks ago as part of the opening of Bloomsburys at The Dubai Mall and is valued at $1,010 (3,700 AED). Youtube link to the making of the Golden Phoenix http://www.youtube.com/watch?v=JnqUws0LWNc . Ms Shafeena Yusuff Ali, Creator of The Golden Phoenix and CEO of Tablez The Food Company: "Since the unveiling of The Golden Phoenix we have been inundated with customers coming by our store to see the cupcake presentation on screen. We are overwhelmed with the response and we wanted to affiliate The Golden Phoenix with a reputable charity at the earliest. We scouted a number of organizations, but specifically wanted to support a food based charity so that we can build a realization that all of us reading this news are very lucky and fortunate to have the privileges we have. Linking a consumable food item with a food based humanitarian programme made sense as our customers have that level of comfort that the food item they are purchasing is going towards a cause which supports children from less fortunate backgrounds. Finally we are happy to announce that we have chosen to work with the World Food Programme as our charity partners. We took the decision of partnering with WFP after researching and seeing their hard efforts and direct connections with Humanitarian causes." Basic Ingredients of "The Golden Cupcake" Flour - Doves organic flour from the United Kingdom Butter - Rachels organic butter from the United Kingdom Chocolate - Premium Amedei Porcelena cocoa from Italy Vanilla Beans - Gold Ugandan high quality vanilla beans Edible Gold Sheet - 23 carat gold This phenomenal work of art is available only at Bloomsburys at The Dubai Mall. END