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what it is

what it is

Kelley Blue Book's "Projection" TV Commercial - 60 second

1y ago


With this :60-second commercial Kelley Blue Book launched it's first-ever national television advertising campaign, while also unveiling the first official modernization of its widely recognized and trusted seal logo. This technologically advanced ad drives home the company's mantra in the new tagline, "everything you need to make a smart new-car decision," and focuses on three new-car shopping tools expected to change the way consumers shop for a new car. Available on, these tools include: • Fair Purchase Price: Down to the specific make and model,'s Fair Purchase Price shows you the average price others in your area paid for the same car based on actual transaction data updated each week. • 5-Year Cost-to-Own:'s 5-Year Cost-to-Own data provides a realistic picture of the costs a consumer can expect to incur today and throughout a five-year vehicle ownership period, including out-of-pocket costs like insurance, maintenance and gas. • Consumer and Expert Reviews and Ratings: features one of the auto industry's most robust collections of consumer reviews and ratings along with expert reviews and ratings from's seasoned editorial staff. Together, consumers can get a full picture of what it is like to own the car they are considering.