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in search of

in search of

In Search of Relevance

2y ago


Improve your every marketing move - click here Graham Flower, CEO of Intelligence Direct (former CMO of HSBC Consumer Division) In Part 1 of The Search for Relevance, Graham explains how he sees companies needing to adopt a new approach of sense and respond. Pre-determined next best actions add little value to the consumer if context and relevance are not applied in real-time. What are companies doing with all of your data?