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Finnish Broadcast Chief: The Problems with Native Apps and Upside of HTML5

4y ago


The proliferation of native Apps, individually scripted for over 100 different devices, is creating big problems for content distributors and will lead to an over-crowded user innerface, says Lauri Kivinen, CEO of Finnish Broadcasting, in this interview with Beet.TV Finnish Broadcastsing, the nation's public broadcaster, has embraced a more "generic solution" to serving content to multiple devices by using HTML5 He cites the success of the Financial Times in using HTML5, and not native Apps, as successful strategy. Andy Plesser