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This is an animation I directed for the ‘Digital Working Media Academy’ at the University of Bradford. It was for the optometry department, who wanted an animation aimed at children, to both inform and reduce the anxiety in advance of their eye tests. The project was a commercial project (admittedly very low budget) designed to give valuable paid work experience to students and new graduates and at the same time offer a quality product to the client! I worked with a very talented group of students and new graduates in the production of the animation and I hope you will agree with me, they have done an excellent job! I would greatly appreciate it if you could use the power of social networks to publicise this project as the team deserve the recognition for their hard work! Anyway, feedback very welcome, warmest regards, Jason.