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DMS: Hypebusters: Expecting the Unexpected with Peter Horan of Answers Media Group

1y ago
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Description

Over the past several years, a number of brands from previous generations have become zombies of their former selves -- if they even managed to survive at all. Their cause of death has been the unexpected. In this session, Peter Horan explains how brands can prepare themselves for the technological disruption that has occurred and shows them how they can set themselves apart from the pack by looking at the data that digital media has made available to them. Speaker: Peter Horan, president & COO, Answers Media Group @peterchoran