http://thenewelevatorpitch.com http://westfallonline.com In business, whoever tells the best story, wins. Chris Westfall is the national elevator pitch champion, and the author of "The NEW Elevator Pitch". He's appeared on CNN, ABC NEWS and NBC. In this presentation for Crane Worldwide, recorded on location at MinuteMaid BallPark in Houston, Chris talks about how to avoid the mistakes that created the Mann Gulch tragedy. Is your organization ready to create a message that matters? Here's what can happen, if you don't.