peter berg

Description

Chobani, a proud first-time sponsor of the United States Olympic and Paralympic Committee and Team USA, will premiere its first 60-second national television spot during the London 2012 Olympic Games Opening Ceremony. Created by Leo Burnett New York, "Proudly With You," is a fully integrated effort focused on capturing the community's pride in their contribution to the yogurt brand's Olympic moment. Set to air during the Olympic Opening Ceremony on July 27, the TV narrative shows the people of the Chobani community coming together to build a giant outdoor screen to watch the Olympics. It is the epitome of the American spirit, "if you dream it, you can achieve it." Directed by Friday Night Lights' Peter Berg, the spots feature the real people who came together to make Chobani the company that it is today: the farmers, truckers, plant workers and local community. Credits: Client/Ad or Campaign: Chobani Olympics Spot: "Proudly With You" Agency: LBNY EVP, Chief Creative Officer: Jay Benjamin SVP, Executive Creative Directors: Michael Canning & Kieran Antill Art Director: Stian Bugten Copy Writer: Simen Braathen Executive Producer: Jeremy Fox Production Company: Pony Show Director: Peter Berg VFX/SPX: Kilt Editorial: Rock Paper Scissors Music Company: Herd Director of Photography: John Schwartzman Media Agency: OMD Digital Partner: Big Space Ship PR: Fleishman Hillard