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Cherish - Association

11mo ago
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Cherish - Association. The Association is a pop music band from California in the sunshine pop genre. During the 1960s, they had numerous hits at or near the top of the Billboard charts and were the lead-off band at 1967's Monterey Pop Festival. As of 2010[update], they are still performing. "Cherish" is a pop song written by Terry Kirkman and recorded by The Association. Released in 1966, the song reached number one on the U.S. Billboard Hot 100 in September of that year and remained in the top position for three weeks. In Canada, the song also reached number one. The single version was slightly edited by removing one of the two "And I do cherish you" lines near the end of the song. This edit was done as a means of keeping the track from exceeding the three minute mark, as radio programmers then frowned upon songs that went beyond three minutes. However, even with the edit the song still ran over than time. Instead of editing further, producer Curt Boettcher intentionally dishonestly listed 3:00 on the label as the song's running time. Session musician Doug Rhodes, also member of The Music Machine, played the Celesta on the recording. Producer Curt Boettcher added some vocals, most notably the high-pitched "told you" and "hold you" on the final verse. David Cassidy recorded his own version on his 1972 album Cherish. His version reached number nine on the Hot 100 chart, spent one week at number one on the Adult Contemporary chart, [1], peaked at number three in Canada and hit number one in both Australia and New Zealand. Other artists to have covered the song include Nina Simone, Petula Clark (Colour My World album), The Four Tops, Jodeci, and Barry Manilow.