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saatchi & saatchi

saatchi & saatchi

#CannesLions 2012 Gold Film: TOYOTA FOR INTEGRATION DAY

1y ago
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https://www.facebook.com/CompartiendoPublicidad TOYOTA FOR INTEGRATION DAY COORDOWN ONLUS WORLD DOWN SYNDROME DAY SAATCHI & SAATCHI Milan, ITALY Advertiser COORDOWN ONLUS Product WORLD DOWN SYNDROME DAY Entrant SAATCHI & SAATCHI Milan, ITALY 4 of 5 Campaign Type of Entry: Product & Service Category: Public Awareness Messages Title: TOYOTA FOR INTEGRATION DAY Advertiser/Client: COORDOWN ONLUS Product/Service: WORLD DOWN SYNDROME DAY Entrant Company: SAATCHI & SAATCHI Milan, ITALY Advertising Agency: SAATCHI & SAATCHI Milan, ITALY CREATIVE CREDITS Name Position Agostino Toscana Executive Creative Director Agostino Toscana/Alessandro Orlandi/Luca Lorenzini/Luca Pannese Creative Director Luca Lorenzini Copywriter Luca Pannese Art Director Raffaella Scarpetti Agency Producer Rachele Dottori Account Supervisor Federico De Cesare Viola Advertiser's Supervisor Jose Antonio Prat Director Alessandro Bolzoni Director Of Photography Alessandro Bolzoni Director Of Photography Supporting Creative Team: Sonia Cosentino/Anselmo Tumpic Other Credits Brief Explanation The CoorDown organization campaigns for the integration of people with Down Syndrome in society and, in particular, the work environment. On the 21st of March 2012, on World Down Syndrome Day, we promoted the importance of integration in an exceptional way. On that day, alternative versions of the commercials of some of the most well known national and international brands were broadcast on tv. During filming, we had shot alternative scenes in which an original actor was substituted by an actor with Down Syndrome.