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Bowling: "The Golden Years" 1960 Brunswick 15min

4y ago


more at "Bowling made respectable and appealing to middle-class Americans through modernization and "Populuxe" design." Public domain film from the Library of Congress Prelinger Archive, slightly cropped to remove uneven edges, with the aspect ratio corrected, and mild video noise reduction applied. The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and equalization (the resulting sound, though not perfect, is far less noisy than the original). Bowling is a sport in which players attempt to score points by rolling a bowling ball along a flat surface, usually a wooden or other synthetic surface, either into pins or to get close to a target ball. The most common types include ten-pin, nine-pin, candlepin, duckpin and five-pin bowling, as well as multiple outdoor variations. There are many forms of bowling, with one of the most recent being ten-pin bowling, also known as the norm. The earliest most primitive forms of bowling can be dated back to Ancient Egypt[4] and the Roman Empire. Indeed, about 2,000 years ago a similar game evolved between Roman legionaries: it entailed tossing stone objects as close as possible to other stone objects (this game became popular with Roman Soldiers, and eventually evolved into Italian Bocce, or outdoor bowling).[5] The first standardized rules were established in New York City, on September 9, 1895. Today, bowling is enjoyed by 95 million people in more than ninety countries worldwide and continues to grow through entertainment media such as video games for home consoles and handheld devices... Bowling alley construction was considered "an important facet" of property development in the western United States in the late 1950s and early 1960s, described by the Los Angeles Times as "small cities in themselves", some of which cost tens of millions of dollars (in 1960s dollars). The Los Angeles Times described developer Louis Lesser as "the most active in this field" of bowling alley developments. In 1960, Lesser developed a bowling alley in Indio, California, at a cost of $750,000 (5,762,376 when adjusted for inflation).[9] In 1959, he built the $2 million (15,945,205 when adjusted for inflation) "Beach City" Santa Monica Civic Lanes in Santa Monica, California,[10] also designed to house the Santa Monica Civic Club, and Samoa Lanes at 5th and Broadway in Santa Monica, both with 24 lanes "equipped with automated pinsetters, a billiard room, children's playroom, coffee shop, and cocktail lounge".[11][12] By 1962, Lesser had developed nine bowling alleys. The biggest was Parkway Lanes in El Cajon, California, developed at a cost of $1 million with 60 lanes.[13] It featured five acres for parking. The facility had "varied entertainment rivaling the best in night clubs", according to the Los Angeles Times, with headliners such as Louis Prima, Lili St. Cyr, Johnny Ray, Frankie Lane, and Roberta Linn who appeared at Parkway, developed by Lesser with Irvin Kahn and George Hirsch. Lesser and Ted Bentley developed Legion Lanes into a 44-lane bowling alley from the Hollywood American Legion Stadium boxing arena, at El Centro and Hollywood Blvd., for $2 million ($15,366,337 when adjusted for inflation). The facility included a playroom for children, cocktail bar, billiard room, and snack bar. NBC provided its lot for temporary parking during construction, and Milt Enright became manager of the facility. Also in 1962, Lesser planned development of bowling alleys in Australia, New Zealand, and Japan as bowling competed with cricket, soccer, and rugby as national pastimes in these countries...