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Björn Jeffery: Toca Boca's Magical Recipe (and Toca Train Preview)

4y ago


Björn Jeffery is the CEO and co-founder of Toca Boca, a play studio that makes digital toys for touchscreen devices. Since 2011, they have released eleven products that was sold in over 119 countries worldwide, and reached downloads of over 10 million within 14 months. Toca Boca is a part of The Bonnier Group, one of Europe's largest media groups with interests in books, newspapers, magazines, television, internet and film. In 2011, Bonnier had net sales of over 3 billion euro. Previously, he was Director of Future Media & Technology at Bonnier Research & Development, where he was responsible for global research and analysis regarding consumer behavior and strategic shifts in technology. Other projects include founding and being the CEO of the strategic web agency Good Old, founding - the first blog to be sold in Northern Europe, and - one of the most influential music blogs in the club music scene. Previous employers include working with online journalism for kids and young adults at the Swedish daily Göteborgs-Posten and SVT - Swedish National Television.