the future

all in, all 2012 - #2@12 social media barricade

9mo ago

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London 2012 is by far the most social games yet. Fans tweeting athletes, athletes tweeting fans. To celebrate the greatest social frenzy in the history of the games we've tech'd-up this red adiPower Barricade to receive tweets straight to the shoe. Tweet the shoe direct @adidasbarricade. It's the future of athlete connectivity and another episode in a series of red performance shoes customized with moments from the games. all in. all 2012. You pick the moment, we customize, you win the shoes. Tell us your most 'all in' moment from the games to win a unique pair of 2012 footwear here: http://a.did.as/Mcu2x6

the future

all in, all 2012 - #2@12 social media barricade

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