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7-Eleven Web Series Goes Viral with 2 Million Views

1y ago
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7-Eleven Web Series Goes Viral - On the heels of its popular Farmville integration, 7-Eleven paired up with Blip and with digital producers Happy Little Guillotine Films on the $1 million branded Web series 7-11 Road Trip Rally and the show generated nearly 2 million views over three weeks, the show's producer Yuri Baranovsky told us at NATPE LA TV Fest. Baranovsky talked to us about how the deal came together and also about international expansion opportunities.