visual effects

visual effects

CGI VFX Breakdowns "Kia Fully Charged" - by MPC

8m ago
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Check out this fantastic VFX Breakdown from the talented team at MPC LA! The Kia Hamsters are back, this time with a cast of new characters. MPC LA join forces once again with David&Goliath to continue the next installment of Kia’s ad campaign to debut the brand's first-ever electric car - the Soul EV. Website - http://www.moving-picture.com/ Facebook - https://www.facebook.com/Moving.Picture.Company Twitter - https://twitter.com/mpc_vfx Supervisors Andy Boyd and Jake Montgomery led the MPC team, focusing their extensive character creation expertise with a combination of complex VFX, dynamic fur simulation and cinematic animation to progress the look and feel of the music-loving hamsters and high-tech lab environment. The main priority was on pushing the Houdini fur system to a new level. Then it became a matter of quantity. Overall, MPC rendered over 150 hamster heads and built unique dynamics systems to simulate exact movements, match the in-camera fur costumes with photo-real CG fur for the heads and faces, and perfect the female hamsters' long mane. Additional technical challenges included synchronizing the CG head replacements with the choreographed live action dance performance and adding expressions to the hamsters. Future-inspired VFX range from set extensions of the high-tech science lab to CG lasers and smoke for the Soul’s transformation from a gas-powered to an electric vehicle. MPC US creative director of color Mark Gethin and colorist Ricky Gausis created a vibrant grade to set the high-energy mood and enhance the overall cinematic quality of the spot. For more behind-the-scenes on the infamous Hamsters visit: http://www.moving-picture.com/work/kia-fully-charged About MPC They are a creative studio. They craft spectacular visual experiences in any space, on any screen. They have been one of the global leaders in VFX for over 25 years and counting, with industry-leading facilities in London, Vancouver, Los Angeles, New York and Bangalore. Renowned for adding visual wonder and creative expertise to the advertising, film and entertainment industries, some of their most famous projects include blockbuster movies such as the Harry Potter franchise, Pirates of the Caribbean: On Stranger Tides, Prometheus and Life of Pi, and famous advertising campaigns for brands such as Evian, Cadbury, Sony, Coca Cola and John Lewis. Their broad range of skill-sets provide a multitude of creative solutions, including concept design, pre-viz, shoot supervision, 2D compositing, 3D/CG effects, animation, motion design, software development, colour grading for advertising and any combination of these services. MPC is the sum of the parts: creative partners and a range of creative solutions harnessed through a dedication to collaboration. It all comes together in our enthusiastic and talented people, working every day to be a part of creating some of the best and most inspirational work in the industry. SUBSCRIBE - to TheCGBros for more inspiring content! http://www.youtube.com/user/thecgbro?sub_confirmation=1