video technology

video technology

Peugeot 108 - World's First Interactive Automotive Trailer

1d ago
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Description

Peugeot has released the world's first interactive automotive trailer that allows viewers to dive deeper into the New Peugeot 108’s key features and innovations directly from their viewing device via clickable tags. With production led by retained social media marketing agency 33Seconds, the trailer utilises WIREWAX's interactive video technology to embed a series of clickable, animation and live action sequences, produced by visual story-telling studio Nucco Brain, which appear at the viewer’s discretion when prompted. Client: Peugeot Directors: Pedro Allevato & Stefano Marrone Producer: Stefano Marrone Project Manager: Sally Guelfi Layout/Storyboard: Ana Garcia & Silvia Bezos Animation: Ana Garcia & Silvia Bezos Agency: 33 Seconds Studio: Nucco Brain