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Investment in AppNexus Allows WPP to Compete with Google and Facebook

14h ago
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<a href="http://on.aol.com/video/investment-in-appnexus-allows-wpp-to-compete-with-google-and-facebook-518438115"> </a> With its recent investment and technology exchange with AppNexus, WPP will have the technology platform to compete against companies like Google's DoubleClick and Facebook's Atlas, says Sir Martin Sorrell, WPP chief executive, in this interview with Beet.TV He says that Google and Facebook are "media owners" much as Disney or Viacom, and as such should not be in a position to do media planning.