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Tags
- a major
- adriana lima
- beat the devil
- black eye
- bmw
- bmw z4
- branded content
- cars
- clive owen
- comedy
- david fincher
- driver
- fashion
- feature films
- film series
- forest whitaker
- horror film
- hostages
- in 2001
- internet
- internet forums
- james brown
- james cameron
- joe carnahan
- john woo
- judgment day
- las vegas
- magazines
- mickey rourke
- money
- movies
- new york
- new york times
- panic room
- sea-doo
- second season
- september issue
- short films
- sort of
- spies
- technology
- terminator 2
- terminator 2 judgment day
- the abyss
- the bmw
- the country
- the devil
- the driver
- the globe
- the movies
- the right
- time magazine
- tony scott
- true lies
- vanity fair
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- wikipedia
- wong kar-wai
Description
New Car Reviews, New Car Commercials & Best Car Video's The No. 1 Channel For Car Lovers Make Sure To Subscribe 最新汽车评估, 最新汽车商业广告& 权威汽车视频, 请订阅收听爱车族的第一首选频道。 最新の車レビュー、最新の車広告&権威である車のビデオ、車好き方は優先選択するチャネルにご注目して下さい! The Driver is hired by a nervous movie manager to spy on a paranoid actor's wife. During his tailing of the wife, the Driver describes the right way to tail someone. As he follows her he begins to fear what he might learn of her apparently tragic life. He discovers the wife is fleeing the country and returning to her mother's, and that she's been given a black eye, likely by her husband. He returns the money for the job, refusing to tell where the wife is, and drives off telling the manager never to call him again. Clive Owen with Forest Whitaker, Mickey Rourke, and Adriana Lima Directed by Wong Kar-wai Written by Andrew Kevin Walker Featured the BMW 330i Coupé and the Z3 roadster The BMW film series, The Hire was a series of eight short films (averaging about ten minutes each) produced for the Internet in 2001 and 2002. A form of branded content, all eight films featured popular filmmakers from across the globe, starred Clive Owen as the "Driver", and highlighted the performance aspects of various BMW automobiles. The plots of each of the films differ, but one constant remains: Clive Owen plays "The Driver", a man who goes from place to place (in presumably rented BMW automobiles), getting hired by various people to be a sort of transport for their vital needs. The films proved to be so popular that BMW ended up producing a free DVD for customers who visited certain BMW dealerships. However, BMW hit a small snag and ran out of DVDs. In September, BMW and Vanity Fair magazine decided to release a more public version of The Hire. Nonetheless, the DVD was highly sought on Internet forums as the September issue of Vanity Fair quickly vanished from shelves and became a rare find. BMW also pulled off a major coup when the movies were reviewed by Time Magazine and The New York Times who praised BMW for creating entertaining content for "discerning movie watchers" The series continued in October 2002, replacing producer David Fincher with Ridley and Tony Scott due to Fincher's continuing work on Panic Room. Season 2 opened in big, loud fashion by debuting a dark action/comedy piece by Tony Scott called Beat the Devil. The movie, shot in Scott's trademark pseudo-psychedelic style, featured James Brown enlisting The Driver to take him to Las Vegas to re-work a decades-old deal he made with the devil which evidently gave Brown his "fame and fortune".[7] Some differences were evident. Whereas the first season was serious and subdued with tiny bursts of action and comedy, the second season was all flash and fun. To fit this motif, John Woo and Joe Carnahan were hired to direct Hostage and Ticker, respectively. The other main difference was that, instead of showcasing several different BMW cars (like the first season had done), the only car showcased was the then-new BMW Z4 Roadster.[3] Several companies attempted to capitalize on the success of BMW's film series. In 2002, the Nissan car company produced their own short film featuring their newly introduced 350Z. Entitled The Run, the movie was directed by John Bruno, a James Cameron protege who worked with Cameron on True Lies, The Abyss and Terminator 2: Judgment Day. The film was shown in theaters before feature films in November 2002. Nissan offered a DVD of the film for $9.95.[16] A few years later, Bombardier Recreational Products company introduced a series of short movies on the Internet which showcased their "Sea-Doo" line of personal water craft (PWC)[17] while Covad Business also constructed a campy internet horror film based on their products called The Ringing with the intent of showcasing VoIP technology.[18] http://en.wikipedia.org/wiki/The_Hire
