the 8

the 8

FIFA Fan Experience on Copacabana Beach, Rio de Janiero

12h ago
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Description

Following the success of a similar project we delivered for FIFA in Marrakech around the 2013 Club World Cup, ICON:Live!, our experiential team, was appointed to deliver a special World Cup showcase film presented by Neymar and Pelé. We produced the 8 minute film with the cooperation of the players in Nice and it was edited to fit our specially-designed and constructed two-screen facility. 52,685 visitors saw the showcase, 20,000 more than expected, in the centre of the FIFA fan fest on Copacabana Beach, Rio de Janeiro. We built the unique cinema on the sand using a combination of laser measures and levelling devices in the sand to get the solid foundations, levels and location perfect. The surround-sound cinema operated 1,571 times throughout the month’s tournament. The 12m x 12m x 9m high structure which housed and protected the cinema from the high winds and tropical weather also doubled as a fantastic photo opportunity, with promotions via FIFA’s digital platforms. With Neymar himself promoting the showcase and structure on his Facebook, website and Twitter accounts, the total reach has been more than 70 million people.