status update

status update

Last Comment - O2 Czech Republic - case study (ENG)

2mo ago
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Description

Today the brands that are on Facebook have a problem. Even if they have hundred thousands of fans, their content reaches only 2% of them in average. That's why we came up with an unusual idea to boost engagement on O2 Facebook page. A Facebook contest that takes place in comments of an status update. There was one easy rule: Whose comment stands as last for an hour, wins the game