south africa

south africa

#AgenciesGivingBack: SA Ad Agency Leverages Soweto Derby to Amplify Global Charity

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[Operation Smile, a well-established international children’s medical charity that performs safe, effective cleft lip and cleft palate surgeries, is celebrating its 10th anniversary in South Africa this year. The charity approached the local office of global advertising group Y&R to assist them in launching a national campaign to create awareness about the availability of free surgeries and post-operative and ongoing medical therapies. In South Africa, one in every 700 children will be born with a cleft lip or palate - a condition that often leaves them isolated and shunned within their peer groups. “Operation Smile is a big global NGO, very organised, highly mechanised and good at what they do,” says Graham Lang, Chief Creative Officer of Y&R South Africa and Africa. “They were looking for a new idea and platform to help them with elements of their business. Interestingly, they are just like any other client…they are great collaborators, and will let you know if they are happy – or not –with something. We actually presented [our ideas] to the founders, which was quite nerve-wracking.”