social marketing

social marketing

Community-Based Social Marketing: A Sustainability Gamechanger

1w ago
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Description

Michelle Vigen introduces Community-Based Social Marketing (CBSM) as a tool to create lasting sustainable change in communities everywhere. Michelle is with the Clean Energy Resource Teams (CERTs), U of M Regional Sustainable Development Partnerships, and the Bush Foundation. To learn more about her work, visit her blog at http://commonspark.wordpress.com.