rory cellan-jones

rory cellan-jones

Your Art is Worthless by Simon Indelicate

2mo ago
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https://unbound.co.uk/books/your-art-is-worthless "Probably the best thing you'll read about the economics of music" Rory Cellan-Jones, BBC Technology Correspondent Your Art Is Worthless. Technology advances, supply explodes, demand flatlines and - no matter how hard we wish it were not so - one economic unit of art (one hour of recorded music, one short film, one quirky platformer with unique gameplay mechanics, one book about the economics of art) becomes worthless. These things now have a market value of as close to zero as makes no difference. Digital goods cost nothing to distribute, they cost nothing to manufacture and there is so much art competing for attention that there will always be a free alternative dragging down the price of the work you put into them.This is the world in which artists have to survive. I’m Simon Indelicate I’m a singer in a little band you’ve probably never heard of. People listen to my records all over the world - I know they do, I’ve seen the google analytics - just not enough of them to support the kind of lifestyle minor indie frontmen used to expect. So instead of being handed a hilarious wad of cash in the back room of a Camden pub, I’ve had to spend the last decade learning how to survive as an artist in this new economic reality. I’ve learned how to add value to raw data. I’ve learned how Crowdfunding changes previously unbreakable rules of doing business, and - almost by accident - I’ve learned about hard economics. Now, I’m convinced that if we understand the way that selling art works then we can embrace the worthlessness of our art and see it as a gift that liberates us from the unpleasant industries we used to have no choice but to impotently rage against. If we do, then not only can we survive but we can make more and better art. We can make a new DIY movement. Your art is worthless, but in this book I’m going to tell you how you can sell it anyway. It’s going to be a book about economics, punk rock, business studies and existential despair. I’m going to talk to the artists, economists and audiences who are learning how to turn the collapse of the art business into brilliant, vital art that could never have gotten made before. I’m going to tell you why sticking it to the man is more important and more possible now than it has ever been; and I’m going to tell you how to do it. Because of the way Unbound works, when you pledge you are not buying a copy of this book - You get a copy, yes, but that’s not what you’re buying. What you are buying is a stake in a future where this book exists - if you don’t pledge, it won’t get written. And as this is going to be one of the key themes of the book - this is a unique, self-validating crowdfunding campaign. If it gets funded, the book is already proved right. If not, then by definition the book was never going to make sense anyway and we’ll all have learned something valuable. But do please pledge - I really want to write it, and with your help I think it’s going to be the kind of book that ought to exist.