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THE FIRST BOOK WITH 6500 AUTHORS, WHICH 
RAISED NATIONAL DIGNITY OF UKRAINIANS CHALLENGE Chernigivske is leading national beer brand. It's brand essence to support the national dignity of Ukrainians. On July the 3rd, 2012, before Independence Day, Parliament adopted a controversial law, which cancelled the primary status of Ukrainian language as the single official one. This issue became #1 in the country. STRATEGY Many Ukrainians took to streets to proclaim their position and emphasize their national identity. Still, most people stayed at home. So, we created media to enable anyone to declare their point of view. We expressed a general insight of the country in a simple SOCIAL ACT, declaring: "Yes! I am Ukrainian". Chernigivske believes that every Ukrainian is worthy writing a book about. So we launched "Yes! I am Ukrainian" project as an interactive book with record number of authors. Ukrainians expressed their faith in the motherland by filling the book with their views and ideas. The book got record number of authors. The book was published and passed to the Ukrainian National History Museum, raising the national dignity of all the authors. RESULTS 26 000+ new fans in social networks. 11 000 000 media reach contacts 9 000 000 contacts earned publicity Application became #1 in Ukraine, due to the audience grow in brand community. Brand community grow by a quarter! Thousands of Ukrainians expressed their national dignity.