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Symantec on Enterprise Scale Optimization

28m ago
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Description

Symantec has become an online testing and personalization powerhouse, executing hundreds of concurrent tests and targeting initiatives through Ensighten (http://www.ensighten.com). In this video Symantec & Ensighten discuss advanced optimization tactics that have been implemented at Symantec, such as real-time predictive modeling, geo-location data enrichment, data layer development and usage, and more. They also share strategies and best practices for driving data-centric marketing, empowering data scientists and establishing an enterprise-level testing practice.