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ReachLocal Reviews: Shane from Northampton Karting

1w ago
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Description

This is Shane Daly; he’s the General Manager at Northampton Karting. This video is one in a series of ReachLocal Reviews. In this review Shane explains how they were relying on traditional marketing methods when he first arrived; people calling up, people walking through the door or finding them through their very basic website. During their ReachLocal Google Adwords Location Targeted campaign they were able to rank highly in Google instead of relying on deal and discount agents, meaning they could get the sales directly. Graham Springett from ReachLocal explains how they were paying over the odds to the aggregator booking sites and getting direct visits means they no longer had to pay the commission. Sales have increased 20% across all sales and 40% online. Because it’s working so well Northampton Karting are looking to increase their budgets! If you’d like to find out how to spend your marketing budget more efficiently or to watch more ReachLocal reviews, then get in touch with us at ReachLocal. http://www.reachlocal.co.uk/reviews