psychology

psychology

Communicating Science to the Public - Art Markman, Ph.D.

29s ago
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Description

Art Markman visited the Vislab to talk about key strategies for communicating science to the public effectively. His presentation explores the importance of giving the public a sense of the process of doing science in addition to telling them about cool results, and focuses on different modes of engaging the public. Art Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin and Founding Director of the Program in the Human Dimensions of Organizations. He has written over 150 scholarly papers on topics including reasoning, decision making, categorization, and motivation. He brings insights from cognitive science to the public through his blogs at Psychology Today and Fast Company as well has his radio show Two Guys on Your Head produced by KUT in Austin. Art has written several books including Smart Thinking, Smart Change, and Habits of Leadership. He is also on the scientific advisory boards to the Dr. Phil Show and the Dr. Oz Show.