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Shoot Goals, Not Guns

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Inspired by NGO, Peace One Day (www.peaceoneday.org/), Ogilvy & Mather Shanghai presents "Shoot Goals, Not Guns." Pitting world leaders against each other on a custom-made foosball table and toting it to points around the city, we built up awareness for International Peace Day on September 21st AND had a little fun. Who wins? We all do. Creative Agency: Ogilvy & Mather Advertising, Shanghai Chief Creative Officer: Graham Fink Creative Directors: Rocky Hao, Jody Xiong Art Director: Jody Xiong Designer: Peng Bin, Allen Wang, Marx Zhu Copywriter: Rocky Hao Producer: Charlie Macpherson Production House: Hogarth. Photographer: Keno Zhao Editor: Judy Luo, Mark Ng