procter & gamble

procter & gamble

Shekhar part 3

1d ago
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Description

Formerly the SVP in charge of R&D for Proctor & Gambles Salon Professional and Prestige division, Shekhar Mitra has been innovating professionally for over 30 years, has more than 50 patents to his name, was instrumental in establishing P&G innovation hubs around the world, and is behind many of P&G's most breakthrough consumer product innovations (from Crest Whitestrips to Aleve). We are thrilled he agreed to be the first guest on our new "Outthinkers" video series. Most technologist -- as Shekhar is -- start with the technology and ask "where can this be useful?" But Shekhar's success has come from approaching innovation from the other way around: start with the inspiration then scour the world (or at least the company) to find technologies that might help us help customers realize the possibility. In developing Whitestrips, for example, Shekhar's team found useful technology for unexpected places (e.g., the Whitestrips team found useful knowledge from P&G's laundry products and baby diapers). The answer is to "empower the team to look for possibilities."