primary health care

primary health care

USAID/Primary Health Care Project in Iraq (PHCPI) -Vaccination

4d ago
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Description

USAID/Primary Health Care Project in Iraq (PHCPI) Behavior Change Communication Campaign – Vaccination USAID/PHCP lunched a National Mass Media Campaign on July 13, 2014 through August 31st. The Behavior Change Communication (BCC) Campaign’s main objective is to support the MoH in achieving its Millennium Development Goals (MDGs 4and5) and ultimately improve quality of primary health care in Iraq through 1) raising the level of awareness of the importance of promoting antenatal care, exclusive breastfeeding, immunization, treatment of diarrhea, and good nutrition and hygiene to promote the health of mothers and children. And 2)Raising the level of awareness about best practices to increase the use of Primary Health Care (PHC) services in Iraq that empower communities to demand improved quality of services. The campaign consists of three TV spots, animated song, and seven-episode Information Series. The three spots were being broadcasted in Iraqia, Sumaria, Sharqiya, Al Rasheed, Al Afaq, Gali Kurdistan, Rudaw, Kurdsat TV Channels and the Radio spots in Dijla FM, Nawa, Al Rasheed, Iraqia, Demozi, Rudaw, Radio Al-Mirbad. The Information Series was broadcasted in the most designated Arabic and Kurdish channels. A special emphasis is given to target populations served by rural sub-clinics that cater to clients with lower-levels of education, including illiterate women and Internally Displace Persons (IDPs). These vulnerable populations will greatly benefit from the services provided by Primary Health Care Clinics (PHCCs) that target vaccine-preventable diseases such as polio and measles, as well as hygiene-related illnesses, such as cholera and diarrhea. In addition to this mass media campaign, PHCPI printed and distributed educational materials to reinforce the health messages of the BCC Campaign. Some of these materials dedicated to address high priority topics such as polio, cholera and measles.