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FiRe Advertainment Nike JogaTV

23m ago
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Description

A great amount of young people that has never been recruited before by any brand and their recognition towards Nike as a sports allied. We created a tv program under the concept "if you are a genius you can play anywhere". We looked for the best soccer player in Mexico and we needed to have no doubts so the participants had to face unique challenges. To show their abilities at awkward places, to play on strange surfaces and under pressure from these same places. To place Nike as the responsible brand of the new Mexican talent and as the most innovative when it is searching time.