personal care

personal care

Beauty and Personal Care in India

1d ago
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Description

Virginia Lee, Senior Research Analyst at Euromonitor International, gives a detailed overview of the beauty and personal care industry in India. Lee explains that by 2050, India is expected to become the most populous country in the world with a population of 1.75 billion. India's economy has been boosted by: Strong foreign direct investment Rising urbanization Rising incomes However, India also faces its fair share of challenges: Poor infrastructure Limits on foreign investment Weak educational system India's beauty and personal care industry is steadily growing, with a period growth of 12% in 2009, much higher than the overall global industry which was 4% in 2009. Due to lower income levels, Indian consumers are spending more on basics in beauty and personal care, such as: Bar soap Oral care products India's beauty and personal care market is expected to grow by 50% from 2009-2014. This is due to: Rising affluence Greater awareness of personal image & hygiene