pay what you want

pay what you want

Joe Gladstone on BBC World News: Behavioural Economics and Pay What You Want

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http://www.joe-gladstone.com Joe Gladstone, Behavioural Scientist at the University of Cambridge, discusses the new form of "Pay What You Want" pricing. This means consumers can decide themselves how much they want to pay for a good or service. Joe explains the research underpinning this new business strategy. Date Shown: 23.07.2014